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Don’t Be A Dummy About Viral Videos

A classic icon can be a catalyst for viral videos today.   The icon comes from a 1980s public service announcement on seat belt safety.  The National Highway Traffic Safety Administration and the Ad Council created a series of ads based on safety tests with crash test...

Tips For Creative Video Editing

I was looking at some recent job descriptions for editors and they didn’t include something I think is essential in a video editor and that is the ability to be resourceful without many resources.   Here’s what I mean.   I was covering the High Point...

Pull From Past To Be Creative Today

I was trying to figure out a creative way to tell the story of a new product introduced at the High Point Furniture Market. There are plenty of products introduced at markets and trade shows, they all get to sound the same. In this case, Designer Tina Nicole of Nathan...